B2B Paid Search Agency Needed for Industrial Lead Generation Program

An industrial B2B business is evaluating paid search agencies to manage a lead-generation program focused on commercial buyers rather than consumer traffic. The company sells higher-consideration products and services with a longer sales cycle, so campaign success will be measured by qualified inquiries and sales opportunities rather than raw website visits. The selected agency should be able to structure search campaigns around product categories, applications and high-intent commercial keywords while improving conversion tracking and lead-quality feedback. Proposals should explain account strategy, reporting, optimization cadence, expected client responsibilities and monthly management fees. Published by the B2Base based on common business procurement needs.

Agency should have demonstrable B2B or industrial paid-search experience and support Google Ads conversion tracking, call or form attribution and CRM feedback where available. Scope should include keyword research, campaign build or restructuring, negative-keyword management, ad testing, landing-page recommendations and monthly reporting. Quote management fee separately from ad spend and state any minimum monthly media budget or contract term. Reporting should emphasize qualified leads, cost per qualified inquiry and search-term quality.